Apple Watch

Apple Watch is our most personal device ever. Because it’s designed to be worn, we’ve created a whole new user interface tailored for your wrist. It features unique technologies like the Digital Crown, which you can both turn and press, the Taptic Engine that delivers a gentle “tap” to notify you, and Force Touch that can identify a press on the screen to give you context-specific controls.

Apple Watch is an incredibly accurate timepiece with a range of customizable faces. It pairs with your iPhone to ensure you can be notified and respond to your calls, emails, and messages. It enables new ways to communicate with others via Digital Touch. As a comprehensive health and fitness companion, it can help you live a healthier lifestyle. And now apps like Maps, Passbook, Music, and Photos are more accessible than ever.

Built with exquisite materials and an unrelenting attention to detail, Apple Watch comes in 38mm and 42mm sizes across three collections—Apple Watch, Apple Watch Sport, and Apple Watch Edition. Custom metals—aluminum, stainless steel, and 18k gold—with beautiful finishes are paired with striking bands in a variety of impressive designs. Apple Watch represents a new chapter in the relationship people have with technology.

New technologies and user interface for your wrist

• The Digital Crown lets you navigate without obstructing the display—rotate it to zoom and scroll, and press it to return to the Home screen.

• A revolutionary new haptic alert experience called the Taptic Engine gives you a “tap” on the wrist when you get a notification or alert.

• Force Touch works with the flexible Retina display to distinguish between a light tap and a deep press to access controls and other functionality.

• Glances lets you access your most important apps like Calendar, Weather, and Stocks with a swipe up from your watch face.

Easy communication

• Be notified and immediately respond to incoming calls, messages, and emails, even when you’re on-the-go or in a loud or busy environment.

• Experience a new, fun way to communicate between Apple Watches with Digital Touch. Send a Tap, Heartbeat, Sketch, or use Walkie Talkie.

Three distinct collections

• Apple Watch—stainless steel cases, sapphire crystal display cover, and beautifully designed bands in leather and stainless steel.

• Apple Watch Sport—aluminum cases, Ion-X Glass display cover, and custom fluoroelastomer bands that are as strong as they are light.

• Apple Watch Edition—six elegant expressions of Apple Watch, with 18-karat gold cases and uniquely designedbands with 18k gold clasps and buckles.

Customizable timekeeping

• An extremely precise timepiece that syncs with the Universal Time standard and is accurate to +/-50 ms.

• 11 customizable watch faces, including Chronograph, Astronomy, Motion, Solar, and Timelapse.

• Specialized functions such as the date, your next meeting, a timer, or a stopwatch can be added to each watch face.

• Over 2 million unique combinations to make your Apple Watch as personal as possible.

Health and fitness

• Apple Watch uses a built-in heart rate sensor, accelerometer, and the GPS in your iPhone to give you a comprehensive view of your fitness.

• Activity app—encourages you to do three simple yet powerful things—sit less, move more, and get some exercise.

• Workout app—gives you a dedicated experience whenever you want to record a specific workout event, like running or cycling.

Your favorite apps and features

• See your current location via Maps, get turn-by-turn directions, and see how long it takes to get to your next destination.

• Use Siri by saying “Hey, Siri” or press and hold the Digital Crown.

• Play music, see photos, or control content playing on Apple TV or through iTunes on your Mac or PC.

• Access Passbook passes easily as they automatically sync from iPhone to Apple Watch.

• Use Apple Watch as a remote viewfinder and shutter release for the iPhone camera.

iOS 8

iOS 8 delivers a simpler, faster, and more intuitive user experience with new Photos and Messages features, predictive typing with Apple’s QuickType keyboard, and Family Sharing. iOS 8 also includes the new Health app, giving you a clear overview of your health and fitness data, and iCloud Drive, so you can store and access files from anywhere.

iPhone 6 & iPhone 6 Plus

iPhone 6

iPhone 6 Plus